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- NDS established the CRM system for KBS
KBS (CEO: Kim In Gyu) completely established the ‘KBS CRM System’ that had been carried out to realize digital KBS with viewers.
The project was primarily initiated to help form broadcasting strategies through collection and analysis of various opinions and provide call center services with speed and stability to finally establish service support systems for both internal and external customers of KBS.
KBS has drastically improved its customer relations services and acquired state-authorized web accessibility accreditation to efficiently collect growing and diversified opinions of viewers according to the development of Internet technology and initiated the project to collect fundamental information for the purpose of developing high-quality contents to strengthen its competitiveness.
To achieve its goals, KBS, in partnership with NDS, has adopted the IP-based call center, web-based counseling office including online counseling S/W and established the Internet Buzz monitoring/analysis system and VOC system that is capable of integrating viewers’ voices received from various channels such as the viewer’s opinion, civil complaints and views, into one.
Meanwhile, according to KBS, the service is expected to be in full operation as of January 16th and make great contributions to realizing “viewer-focused KBS”.
KBS New Media Center (President: Song Jong-Moon) said, “I expect that the system will help reflect viewers’ opinions faithfully, improve the quality of IT services for internal and external customers and thereby, enhance the image of KBS as a public broadcasting”